Privacy Policy

Effective date: September 3, 2026

The Life of a Fighter Ltd, doing business as Lifestyle Of Fitness (“LOF,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, communicate with us, schedule an appointment, purchase, or use our coaching, fitness, wellness, event, retreat, digital, and related services.

1. Information we collect

Depending on how you interact with us, we may collect:

Identity and contact information: name, email address, telephone number, mailing address, company, title, and account identifiers.
Inquiry and relationship information: goals, interests, requested services, lead source, contact type, scheduling preferences, notes, files you provide, communications, call or message history, and whether you are a coaching client, retreat prospect, brand, partner, corporate contact, or other relationship type.
Transaction and program information: purchases, enrollment, attendance, appointment, program, and customer-service details. Payment card information is generally processed by our payment providers rather than stored directly by LOF.
Website and device information: IP address, browser or device type, pages viewed, referring pages, cookies, analytics, and similar usage information.
Communications: emails, text messages, call recordings or transcripts where permitted by law, form submissions, surveys, and support requests.
Health and wellness information you choose to provide: fitness goals, limitations, preferences, or other information relevant to requested services. Please do not submit sensitive medical information unless it is requested and appropriate for the service.

2. How we use information

We use information to:

respond to inquiries and provide requested information;
qualify and route contacts to the appropriate coaching, retreat, partnership, brand, corporate, or other pathway;
provide, personalize, schedule, support, and improve services;
maintain CRM records, notes, tasks, call logs, lifecycle stages, and relationship history;
process transactions and administer programs, events, retreats, and accounts;
send appointment confirmations, reminders, customer-care messages, and communications you request;
send marketing emails, texts, or calls when permitted by law and consistent with your consent;
measure website, outreach, campaign, and funnel performance;
protect users, prevent fraud or misuse, enforce our agreements, and comply with law.

3. SMS and telephone communications

When you expressly opt in, LOF may send recurring or non-recurring text messages and place calls about your inquiry, requested follow-up, scheduling, reminders, customer care, programs, events, or offers consistent with your consent. Message frequency varies. Message and data rates may apply. Consent to marketing texts is not a condition of purchase.

You may opt out of text messages at any time by replying STOP. Reply HELP for help or contact us below. We may send one final message confirming your opt-out. Carriers are not liable for delayed or undelivered messages.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except aggregators and providers of the text messaging services required to deliver LOF messages.

Calls may be handled by staff or an AI-assisted agent and may be recorded or transcribed where permitted by law. We use recordings and transcripts for customer service, quality assurance, training, recordkeeping, and follow-up. We honor applicable consent, opt-out, do-not-call, and quiet-hours requirements.

4. How we disclose information

We may disclose information to vendors and service providers that support our operations, such as Kajabi, HubSpot, Retell AI, Calendly, payment processors, hosting, analytics, email, communications, customer support, security, and professional advisers. These providers may process information only for legitimate business purposes and under their own contractual and legal obligations.

We may also disclose information when required by law, to protect rights and safety, in connection with a business transaction, or with your direction or consent. We do not sell personal information for money.

5. Cookies and analytics

Our website and service providers may use cookies and similar technologies for essential site functions, preferences, analytics, security, and marketing. Browser controls may allow you to block or delete cookies, although some features may not function properly.

6. Data retention and security

We retain information for as long as reasonably necessary for the purposes described above, including providing services, maintaining business and CRM records, resolving disputes, enforcing agreements, and meeting legal, tax, accounting, and compliance obligations. We use reasonable administrative, technical, and organizational safeguards, but no system or transmission method is completely secure.

7. Your choices and rights

You may unsubscribe from marketing email using the link in the email, opt out of text messages by replying STOP, and ask us to update or correct contact information. Depending on where you live, you may have additional rights to request access, correction, deletion, restriction, portability, or information about disclosures. We may verify your identity and retain information where required or permitted by law.

8. Children’s privacy

Our general website and outreach are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without appropriate authorization. Programs involving minors require participation and consent by a parent or legal guardian as applicable.

9. Third-party services and links

Our website may link to or integrate with third-party services. Their privacy practices are governed by their own policies, and LOF is not responsible for third-party sites or services we do not control.

10. Changes to this Policy

We may update this Policy by posting a revised version and effective date. Material changes will be communicated as required by law.

11. Contact us

For privacy questions or requests, contact:

The Life of a Fighter Ltd dba Lifestyle Of Fitness
1085 Tunnel Road, Suite 206
Asheville, NC 28805
Email: loflifestyleoffitness@gmail.com
Website: www.lifestyleoffitness.com